Busch Sales Busch Family Soars 59% in Latest Week; Huge Boost, 95% of Family Growth from Busch Light Apple EXPRESS – May 4“Pretty wild week,” Circana evp Scott Scanlon told INSIGHTS today. Prior to this latest week, Busch brand family up solid 5%, $27 mil to $553 mil yr-to-date thru Apr 19 in Circana multi-outlet + convenience results. But suddenly Busch Light family soared 59%, $22.5 mil to $59 mil in latest week thru Apr 26. WOW!! And for 1 week, Busch brand family bigger than Corona or Coors brand family and leapt to #4 overall.That can only mean 1 thing: the return of Busch Light Apple. Sure enuf, Busch Light Apple up $21.1 mil, by far the biggest growth brand in the industry in latest week. It represented 94% of Busch Light family growth for the week. Bapple sales started slightly earlier this yr. Recall, last yr AB unable to fill all orders. So people were ready to buy more this yr.