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U.S. Alcohol Consumption: Drinking declines, but opportunities are present

The latest news around BevAlconsumption may be a bit of surprise,but like any good industry shake-up(and there have been plenty of themover the past year), it’s a reminder tofocus on what we can control. Whatonce felt like a slow, steady moderationtrend has quickly become unchartedterritory for suppliers and retailers.But even as fewer consumers reportdrinking alcohol,…

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Future of Alcohol: Fact vs Fiction

Alcohol is the oldest CPG category on the planet, at 8,000 years old. Low visibility on growth has led to a sell-off in the sector, which we believe is overdone. Affordability is the biggest headwind, but this is cyclical. The health and wellness theme is not new but is intensifying. Alcohol will remain a key…

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