A-B (Well, Mich Ultra) and Draft Biggest Winners in Resilient On-Premise

Dear Client:  As BBD reported on Friday, the on-premise channel has held its ground through the first half of 2025, with retailer beer purchases flat at $5.2 billion year-to-date, per latest industry review from Fintech and NBWA [see BBD 07-18-2025]. But within that steady top line, there are some shakeups under the surface, and since on-prem data is hard to come by, we thought we’d dig in for you, dear reader. So, what’s shaking?